The Gutless Leadership Model

Several weeks ago, I outlined three significant achievements of the Trump presidency. In the spirit of balance, it is important to acknowledge when good work has been done. In that column, I also alluded to the fact that the questions of character and leadership would be dealt with in a subsequent column. So here we are. To many people, a title of “gutless leadership” sounds more of an oxymoron than anything else. How can “gutless leadership” make any sense? Leadership is all about courage and honor.

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What Trump Got Right

The polarization of the American electorate has seemingly become every political writer’s “go-to” topic these days. It’s all doom and gloom. As David French writes in his recent article for The Atlantic: “When even good-faith voices find themselves so diametrically, emotionally opposed — unable to step into the other side’s shoes — then we know the polarization and division are deeply embedded into the current American DNA.”

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Solving Issues always Starts with Confronting Painful Realities

Instead of looking in the mirror and confronting the reality, it becomes a game of positioning and trying to find ‘spin’ — to lie to themselves. Alcoholics Anonymous (AA) is widely considered one of the most effective treatment programs for alcoholism. It’s a 12-step program that has stood the test of time for 83 years.

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The Brand Loyalty Myth

Since that fateful day in 1985 when I first walked through the doors of Procter & Gamble’s hallowed headquarters in Cincinnati, Ohio, I have had the honor of working on some of the world’s most iconic brands. I started working on Ivory soap, Crest toothpaste, and Scope mouthwash; I progressed to Folger’s coffee, Dawn dishwashing liquid, and Mr. Clean. Over the years I went on to work on Pampers diapers, Tide and Ariel laundry detergents, Pringles, Pantene, Olay, Gillette — virtually all of the global P&G brands. I went on to Coke and Fanta and Sprite. I went into BAT and worked on Pall Mall and Lucky Strike.

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