James Michael Lafferty is a Retired CEO of Procter & Gamble, a Former CEO of Coca-Cola, a former CEO of British American Tobacco and the current CEO of Fine Hygienic Holding*.

James’ life story is a story of overcoming challenges. A professional track and field coach, James started in Procter & Gamble as a fitness instructor, before making his way into P&G’s famed “Brand Management” program, where he worked for 24 years, rising rapidly through the ranks to become, among other things, the first-ever General Manager for P&G’s “Near East” business—and set up the initial distribution models in these challenging markets that exist to this day and have made P&G the market leader by a wide margin. James was subsequently CEO for P&G’s operations in Poland/Baltics, Philippines, and Western European Paper.

Not content to rest on his laurels, James is an active CEO who is also constantly training others how to achieve massive success. He’s conducted seminars and training for the world’s leading corporations, including P&G, Coca-Cola, HP, Newell Rubbermaid, Nestle, Microsoft, GE, Hershey’s, HSBC, Wal-Mart, Target, Intuit and many other global organizations.


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Number of continents
James has worked in and lived on
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Weight (kg) james lifted in Bench Press
Champion at the Philippines National Bench Press Competition (50+ category)
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Full Marathons (42.2km)
Completed by James
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% Market Share
James attained on Moroccan low suds ARIEL (mid 90's)
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WHAT CLIENTS ARE SAYING ABOUT JAMES

Recognition determines success and power.

  • SPEAKING
    Click here to view James' SPEAKING topics

    James is one of the world’s most captivating speakers. He speaks on a wide variety of subjects, drawing from his unique and varied background, from business topics, to learning from sports, to leadership and people development. Book him now—you won’t regret it!

  • COACHING & CONSULTING
    Click here to learn about COACHING with James

    James is a coach at heart—and he loves the simple joy of helping people and organizations reach their full potential. He is there to help, on a one-to-one basis, or project basis.

  • COACH JIM
    Click here to learn about James' COACHING projects

    James firmly believes in the power of sports as a teaching tool. From age 17, he has dedicated himself to coaching athletes from beginners to world-class Olympic athletes across multiple sports; and, has leveraged learnings in sports to build stronger business teams and organizations. Find out more!

  • GIVING BACK
    Click here to find out about charities that James supports

    Despite his humble roots, James has always felt he has been extremely blessed and fortunate, and has lived by the credo, “Those who live in the penthouse have an obligation to send the elevator back down”. His passions are for children, specifically orphans; and women’s empowerment. He has thrived in leveraging his corporate roles to invest in society and make the world a better place.

JAMES’ RECENT COLUMNS

One of Asia's leading Dailies

5 Statements You Never Hear From the Mouth of a Superstar Employee

Every company and organization has its superstars. That top 10 to 15 percent of the organization that are the workhorses, the engines of growth. The best. These are the people leaders love to have on their teams.  These superstars are the secret to the success of any company. They disproportionately drive results and deliver the famous “80 for 20” — 80 percent of the output coming from 20 percent of the people.

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Do You Have a ‘Sense for the Historic’?

Why did elite athletes like Michael Jordan and Manchester United keep winning over and over again? A study showed they had a ‘sense for the historic.’ Perhaps the greatest separator between the best, and the rest, is an individual’s grasp of the concept of “sense for the historic.” The concept originated in a 30-year-old study of the dynasty sports teams and sports individuals. Think of Michael Jordan. Bayern Munich. Manchester United. The Los Angeles Lakers of the 1980s. Why did they keep winning over and over again?

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How the Philippines Can Win Olympic Gold for the Bargain Price of P223,189

The Philippines sure loves sports, and enjoys a rich sporting legacy. From Paeng Nepumuceno becoming the first athlete to win world titles across four decades, to Manny Pacquiao becoming the first boxer to win world titles in eight weight classes, indeed the Philippines has left an indelible mark on the sports world. There is, however, one title that eludes the country — a global “badge of honor” among nations — and that is the ever-elusive Olympic gold medal. The Philippines shares this uncomfortable crown with Bangladesh as the two largest countries in the world (in terms of population) to not have won an Olympic gold. It’s a crown we eagerly wait to toss into the trash bin!

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