Why did elite athletes like Michael Jordan and Manchester United keep winning over and over again? A study showed they had a ‘sense for the historic.’ Perhaps the greatest separator between the best, and the rest, is an individual’s grasp of the concept of “sense for the historic.” The concept originated in a 30-year-old study of the dynasty sports teams and sports individuals. Think of Michael Jordan. Bayern Munich. Manchester United. The Los Angeles Lakers of the 1980s. Why did they keep winning over and over again?
James Michael Lafferty is a Retired CEO of Procter & Gamble, a Former CEO of Coca-Cola, a former CEO of British American Tobacco and the current CEO of Fine Hygienic Holding*.
James’ life story is a story of overcoming challenges. A professional track and field coach, James started in Procter & Gamble as a fitness instructor, before making his way into P&G’s famed “Brand Management” program, where he worked for 24 years, rising rapidly through the ranks to become, among other things, the first-ever General Manager for P&G’s “Near East” business—and set up the initial distribution models in these challenging markets that exist to this day and have made P&G the market leader by a wide margin. James was subsequently CEO for P&G’s operations in Poland/Baltics, Philippines, and Western European Paper.
Not content to rest on his laurels, James is an active CEO who is also constantly training others how to achieve massive success. He’s conducted seminars and training for the world’s leading corporations, including P&G, Coca-Cola, HP, Newell Rubbermaid, Nestle, Microsoft, GE, Hershey’s, HSBC, Wal-Mart, Target, Intuit and many other global organizations.