James Michael Lafferty is a Retired CEO of Procter & Gamble, a Former CEO of Coca-Cola, a former CEO of British American Tobacco and the current CEO of Fine Hygienic Holding*.

James’ life story is a story of overcoming challenges. A professional track and field coach, James started in Procter & Gamble as a fitness instructor, before making his way into P&G’s famed “Brand Management” program, where he worked for 24 years, rising rapidly through the ranks to become, among other things, the first-ever General Manager for P&G’s “Near East” business—and set up the initial distribution models in these challenging markets that exist to this day and have made P&G the market leader by a wide margin. James was subsequently CEO for P&G’s operations in Poland/Baltics, Philippines, and Western European Paper.

Not content to rest on his laurels, James is an active CEO who is also constantly training others how to achieve massive success. He’s conducted seminars and training for the world’s leading corporations, including P&G, Coca-Cola, HP, Newell Rubbermaid, Nestle, Microsoft, GE, Hershey’s, HSBC, Wal-Mart, Target, Intuit and many other global organizations.

Fun Facts About James


Number of Continents

James has lived on and worked in key strategic positions.

Weight (kg) James lifted in Bench Press

Champion at the Philippines National Bench Press Competition (50+ category)

Full Marathons (42.2km)

Completed by James

% Market Share

James attained on Moroccan low suds ARIEL (mid 90’s)

What Clients Are Saying About James


Learn about James many seminars, training and coaching programs
James is one of the world's most captivating speakers. He speaks on a wide variety of subjects ranging from business, sports, leadership and people development.
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Coaching & Consulting

Let James help you achieve phenomenal branding and marketing success
Each individual is a brand. Just like your favorite shampoo, or soft drink, you as a brand evokes images and impressions in those around you. Are you building the brand equity you want or deserve?
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Coach Jim

Learn about James Lafferty 40 years of running and coaching experience
James has a rich and lengthy history within the athletics/track and field realm, coaching numerous Olympic Athletes and medalists across multiple national teams.
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Giving Back

Despite the accolades, the fame or the money, James recognize what is important.
"Those who lived in the penthouse has an obligation to send the elevator back down". His passions are for children specifically orphans and women empowerment. He has thrived to leverage his corporate roles to invest in society and make the world a better place.
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