Branding Experiences

As both a high level Executive for some of the world’s leading fast-moving consumer goods companies and as a highly-valued speaker and educator, James Lafferty has worked with some of the biggest and most respected firms and brands in the world.

James has managed and launched some of the World’s largest brands.

In his capacity as CEO and General Manager for Procter & Gamble, James has been personally involved in the marketing and branding for some of the world’s most widely used consumer products.

His expertise has helped sustain these brands across multiple International markets.

As for CEO for Coca-Cola West Africa

James worked with the entire Coca-Cola brand family, including:

In his capacity as CEO of British American Tobacco for the Philippines

James has managed these BAT brands.

In his current role as CEO of Fine Hygienic Holding, James is leading the following brands: