As both a high level Executive for some of the world’s leading fast-moving consumer goods companies and as a highly-valued speaker and educator, James Lafferty has worked with some of the biggest and most respected firms and brands in the world.
In his capacity as CEO and General Manager for Procter & Gamble, James has been personally involved in the marketing and branding for some of the world’s most widely used consumer products.
His expertise has helped sustain these brands across multiple International markets
As for CEO for Coca-Cola West Africa
James worked with the entire Coca-Cola brand family, including:
In his capacity as CEO of British American Tobacco for the Philippines
James has managed these BAT brands