James Michael Lafferty is a Retired CEO of Procter & Gamble, a Former CEO of Coca-Cola, a former CEO of British American Tobacco and the current CEO of Fine Hygienic Holding*.

James’ life story is a story of overcoming challenges. A professional track and field coach, James started in Procter & Gamble as a fitness instructor, before making his way into P&G’s famed “Brand Management” program, where he worked for 24 years, rising rapidly through the ranks to become, among other things, the first-ever General Manager for P&G’s “Near East” business—and set up the initial distribution models in these challenging markets that exist to this day and have made P&G the market leader by a wide margin. James was subsequently CEO for P&G’s operations in Poland/Baltics, Philippines, and Western European Paper.

Not content to rest on his laurels, James is an active CEO who is also constantly training others how to achieve massive success. He’s conducted seminars and training for the world’s leading corporations, including P&G, Coca-Cola, HP, Newell Rubbermaid, Nestle, Microsoft, GE, Hershey’s, HSBC, Wal-Mart, Target, Intuit and many other global organizations.

Number of continents
James has worked in and lived on
Weight (kg) james lifted in Bench Press
Champion at the Philippines National Bench Press Competition (50+ category)
Full Marathons (42.2km)
Completed by James
% Market Share
James attained on Moroccan low suds ARIEL (mid 90's)
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Recognition determines success and power.

    Click here to view James' SPEAKING topics

    James is one of the world’s most captivating speakers. He speaks on a wide variety of subjects, drawing from his unique and varied background, from business topics, to learning from sports, to leadership and people development. Book him now—you won’t regret it!

    Click here to learn about COACHING with James

    James is a coach at heart—and he loves the simple joy of helping people and organizations reach their full potential. He is there to help, on a one-to-one basis, or project basis.

    Click here to learn about James' COACHING projects

    James firmly believes in the power of sports as a teaching tool. From age 17, he has dedicated himself to coaching athletes from beginners to world-class Olympic athletes across multiple sports; and, has leveraged learnings in sports to build stronger business teams and organizations. Find out more!

    Click here to find out about charities that James supports

    Despite his humble roots, James has always felt he has been extremely blessed and fortunate, and has lived by the credo, “Those who live in the penthouse have an obligation to send the elevator back down”. His passions are for children, specifically orphans; and women’s empowerment. He has thrived in leveraging his corporate roles to invest in society and make the world a better place.


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