A Brand is what you Make of it

When you spend your formative years as a businessperson working for Procter & Gamble, you certainly master one thing: Doing consumer research! Lots of it. P&G will research every detail of a new product launch. I have spent thousands of dollars researching the smallest of elements, down to the color schemes on the pack.

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The Sheer Brilliance of being Simple

One of the most unfortunate things often taught to young people is the idea that the more complicated we make things, the more “big words” we use, the more slides and charts we employ, the smarter we look. They go from being simple and smart thinkers to complex and muddled thinkers. We train them in the wrong direction. We teach them skills they later have to un-learn in life.

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Separating Good from Bad Coaches

While the word “coach” often brings to mind a sports context, it is a role that extends far beyond the playing fields and sports arenas. It is not just a classic sports coach who coaches. All of us in business who hire and develop young talent are coaches. Anyone who mentors another is a coach. Coaches abound through many facets of life and play a critical role in personal development.

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The Deadliest Mindset of All: Entitlement Mentality

My friend and fellow STAR columnist Wilson Flores made an astute observation in one of his recent columns. Having interviewed more than his fair share of true “rags to riches” success stories, Wilson found it quite compelling that a majority of these business titans had lost one or both parents at a very young age, and were hence forced by circumstances to step up and help provide for the family in a tangible manner. Henry Sy and John Gokongwei are just a few examples of this dynamic.

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Business Mimics Life, and Vice Versa

The late Mark McCormack, the legendary founder of IMG, once famously said, “Let me play one round of golf with an individual and after 18 holes I can tell you much of what that person stands for.” A few years ago, funnily enough I was playing golf in Tagaytay with an individual I was meeting for the first time. Like any round of golf, everyone keeps track of their own scores in an honor system. This guy rarely saw a fairway! He was always in the rough or in the water! It was not a good day for him.

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