The Brand Loyalty Myth

Since that fateful day in 1985 when I first walked through the doors of Procter & Gamble’s hallowed headquarters in Cincinnati, Ohio, I have had the honor of working on some of the world’s most iconic brands. I started working on Ivory soap, Crest toothpaste, and Scope mouthwash; I progressed to Folger’s coffee, Dawn dishwashing liquid, and Mr. Clean. Over the years I went on to work on Pampers diapers, Tide and Ariel laundry detergents, Pringles, Pantene, Olay, Gillette — virtually all of the global P&G brands. I went on to Coke and Fanta and Sprite. I went into BAT and worked on Pall Mall and Lucky Strike.

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Are Century-Old Business Giants The Next Kodak?

In Part I, we outlined a four-stage theory of corporate evolution: the innovators; the rapid scaling-up, geographic expansion; re-engineering of the value stream; and the financial “dance moves.” What are the implications? At each stage, the evaluation of managers and leaders is based on the behaviours appropriate for the present stage. Bluntly, this means talent with competencies belonging to the previous stage are discouraged, rejected and ultimately removed from the system.

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Dubai: The City Fueled by Filipino Talent

After nearly 12 years living in the Philippines and truly calling it “home,” one of the most difficult decisions in my life was leaving (if only temporarily) to move to Dubai. But, like so many, one has a family to provide for, and hence must seize the right opportunities when they come along! The good news is Dubai is a city that is infused by Filipino culture at every turn, and in fact, is fueled by Filipino talent. It can be argued Dubai would struggle to function without Filipino talent supporting the city in every conceivable way; and that Filipinos have played a crucial role in facilitating this city’s rise into the ranks of “supercities.”

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Ignore Employee Wellness at your own Peril

Over the past two weeks, I have consulted with different companies in Cebu, Manila, Dubai, and Paris. All had one common thread: in each case, the concept of employee wellness programs was front and center of the agenda. There is no doubt the concept of employee wellness has moved from fringe into the mainstream of leading companies in the world today. I guess this fact has more or less lulled me into a complacent view that offering competitive employee wellness programs is a no-brainer and obvious if you want to attract, retain, and ensure optimal productivity of great employees. How wrong this assumption has been.

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The Bacolod Formula for Happiness

I have been in my fair share of orphanages and abused-children shelters. Calvary is an anomaly. It’s probably the happiest group of people I have ever met. When you boil life down to its core, one could argue it’s all about happiness. An individual may say, “I want more money,” but it’s not money they want, it’s the happiness they believe more money will bring them. No matter what we seek in life, the core fundamental all of us as humans want is simply to be happy. As Thomas Jefferson famously wrote in the US Declaration of Independence, every person has the right to, “Life, liberty and the pursuit of happiness.”

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