When Profits Supersede Customers

Profits are crucial to any company. Profits allow companies to stay in business; to expand and grow; to innovate; to invest in people and ideas. Despite idealistic notions that can attempt to demonize the concept of profits, there is indeed nothing wrong with making a profit. The issue becomes when making a profit becomes the be-all and end-all of an organization, the ultimate goal.

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A Brand is what you Make of it

When you spend your formative years as a businessperson working for Procter & Gamble, you certainly master one thing: Doing consumer research! Lots of it. P&G will research every detail of a new product launch. I have spent thousands of dollars researching the smallest of elements, down to the color schemes on the pack.

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