As both a high level Executive for some of the world’s leading fast-moving consumer goods companies and as a highly-valued speaker and educator, James Lafferty has worked with some of the biggest and most respected firms and brands in the world.
James has managed and launched some of the World’s largest brands
In his capacity as CEO and General Manager for Procter & Gamble, James has been personally involved in the marketing and branding for some of the world’s most widely used consumer products.
His expertise has helped sustain the following brands across multiple international markets:
- Pringles
- Jif
- Crisco
- Folger’s Coffee
- Scope
- Crest
- Ivory
- Safeguard
- Camay
- Pantene
- Head & Shoulders
- Zest
- Pampers
- Tide
- Downy
- Olay
- Charmin
- Bounty
- Puffs
- Gillette
- Vicks
- Gain
- Cheer
- Joy
- Top Job
- Mr. Clean
- Dawn
- Tampax
- Pert Plus
- Always
- Ariel
- Ace Bleach
- Alldays
- Tenderleaf Tea
As a CEO for Coca-Cola, James worked with their entire brand family, including:
- All varieties of Coca-Cola
- Sprite
- Fanta
- Dasani
- Cappy
- Burn and Monster energy drinks
In his current capacity as CEO of British American Tobacco for the Philippines, James manages the following brands:
- Lucky Strike
- Dunhill
- Pall Mall
- Kent
- Rothmans